National Achiever Congress (NAC) 2008 - by Joe Girard
If you're new here, you may want to subscribe to my RSS feed to be informed of more Success Secrets. Thanks for visiting!
Joe Girard
Presenting on: “How to Sell Anything to Anybody”
Joe Girard started very young working while he was studying at the same time, and quited his studying at the 11th grade when his principal call him with a name that he dislikes - in fact he felt that he should be called by his proper name, so that there will be pride in him.
Over the years, Joe had many different jobs, but all did not went well with him. He had been job hunting without success, but on that day he pleaded with the sales manager of a Chevrolet dealership to hire him as a salesman. The manager was reluctant because of his lack of experience and traditionally slow sales in the month of January, but Joe stated that he would only take a desk somewhere in the rear of the dealership and count on the telephone to provide prospects. That evening he sold his first car and borrowed $10 from the manager to bring a bag of groceries home to his family. In his second month he would sell eighteen cars and trucks and was beginning to feel he had a secure breath. Much to his amazement, the owner of the dealership fired him for being too aggressive. Some of the other salesmen had complained.
At this point, Joe knew he could sell cars. He had proved it to himself, and was ready to prove it to the world — including Antonino Gerard, his father (which abuses him emotionally and physically). Joe quickly found employment at Merollis Chevrolet in Eastpointe, Michigan, working at what he did better than anyone else in the world, selling automobiles!
For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks. During his fifteen year selling career, he sold 13,001 cars all at retail - no fleet, wholesale or used cars*.
I missed out on buying his Sales Books during the NAC as they were all sold out. Seems like i will have to purchase it online from amazon since most major bookstore in Singapore do not carry much of his books.
Filed under: Event, Sales, Success Secrets, Worth-mentioning
Loading ...